The Atlanta Sustainable Fashion Week Marketing team (Lilly, Nadia, Lucy, and I) were tasked with increasing outreach and engagement for Tanjuria Willis, our project partner, through social media. Our primary platform was Instagram, but we also sent out Newsletters to reach a broader audience. The fashion week itself is in the Fall and is Georgia’s first ever zero-waste event, however we were able to attend the Constructed Couture show as well as the Spring show (also zero-waste). Attending both events let me learn how to do a large-scale event and have a low-scale impact. As someone who wants to start their own business one day, these are tools I want to utilize in my future company.

Additionally, the way we promoted these events proved that you could have a brand built from the foundation of sustainable practices, and still have it be trendy and fashion-forward. Spreading awareness through stylish and eye-catching outreach materials targeted the people Tanjuria really wanted to reach: the fashion experts. This is why it was so important to have a fresh aesthetic switch to her page because she wanted it to reflect her brand, which is just as focused on fashion as it is sustainability. Collaborating on the Atlanta Sustainable Fashion Week (ATLSFW) marketing campaign was one of the most impactful and developmental projects I have had the opportunity to be a part of. As a Fashion Merchandising major and Sustainability certificate student, it was the perfect cross-functional experience for my interests and career goals. Additionally, my team members, Lilly, Nadia and Lucy, fit this position seamlessly as well given their majors are Journalism, Fashion Merchandising, and Marketing. This benefitted us as a team immensely because it felt as we were all puzzle pieces that created one powerhouse of a Marketing team. Lilly (journalism background) often contacted designers and vendors in collaboration with Atlanta Sustainable Fashion Week and helped tell the stories of the materials they used and developed most of the newsletters we sent out. Lucy, as a marketing major, understood the algorithms of social media and how to appeal to a large audience. She created all the videos we posted and was good at keeping our content creative and exciting. Nadia and I, Fashion majors, worked with aesthetics. We created all the templates, the color story, fonts, etc. for the graphics on Instagram. Additionally, I posted a lot of behind-the-scenes content for all the events we attended and encouraged engagement during these events to entice new followers.